To triumph in the unknown, don’t try too hard
Innovation is about entering the unknown. To win, first we must let go our fear of failure, and try thinking differently.
Product Strategy Constellations
I’m always looking for workshop methods that work. I have some favourites, but workshop facilitation is full of uncertainty. Nearly always, modification is needed, and most planned activities work better when we’re willing to stay loose. This time, the situation called for something completely new. We needed something to cut through the noise. More than …
Idea Capture Cards
Remembering a brilliant idea after a ‘back of a napkin’ moment is hard when the initial inspiration has evaporated. Returning to a notebook in a desperate search for clarity is devastating when all that’s left is illegible and inadequate scribbles. That’s tough when it’s just a one idea. Impossible when dealing with any more than a few ideas. During recent weeks of ideation, hundreds of ideas …
Archetype Mapping
What is it? A fast way to define customer groups in a workshop. Customer Archetype Maps describe the needs, behaviours and pain points for different kinds of customers. Quickly, on definitions: A behavioural archetype describes common behaviour and tasks exhibited by customers with similar needs. Personas package behaviours and motivations of a customer group into a believable …
Sketchboarding
Credits: Jason Furnell Sketchboarding is a rapid, sketch based, iterative design method for defining the blueprint of a product experience. A sketchboard shines brightest during the early stages of product design, when shared understanding is more valuable than a highly evolved design. Sketchboards are then used as an artefact of understanding, to help drive out more …