Shipping Products While Adapting to New Information

It was a pleasure to speak at UX Scotland this year. This talk extends previous work on design approaches and get’s to the heart of applying theory in practice. I talk about how strategy adapts through doing, describe the mechanics at play, and tell honest stories of failure and success.

  • Find out about a universal design model applied to all kinds of products and services
  • Learn some tools, techniques and workflow that connect strategy with execution for better product outcomes
  • See how it all comes together through real examples
  • Hear about our mistakes, so you don’t make them too.

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