Answer Me This—Episode 02 This week’s question comes from Anne and she asked: It seems like people are very focused on experimentation as a core skill for product management and innovation today. So how much does it matter? And how should I go about learning it? Here’s my thoughts in a snack-sized 7 minute audio […]
Answer Me This—Episode 1. Dear Jonny, answer me this: What different skill sets are needed for Product Consulting vs. Product Management, and at what stage in a career can one switch between them? I have experience doing both, I’ve been consulting for the last 5 years, but I don’t want to be a consultant forever. […]
It’s the time when everyone is reflecting on achievements through the year and the things learned along the way. But what about the things I didn’t do, don’t know, or can’t understand yet? Let’s explore those.
Asking better questions and learning to facilitate simple customer interviews is one of the fastest ways to bring customer-centred design into the boardroom. Customer learning is a powerful for developing strategy, and it’s not just their wants and needs. Learning their motivation, attitudes and behaviour helps to define products and services that have a chance […]
Here’s 5 minute animated walkthrough of the why, what and how of digital product development using the Double Diamond. The high-level approach is very intentional and deliberate. How it’s executed in practice is infinitely variable to suit specific needs. It’s a way of thinking, not a process!
I’m always looking for workshop methods that work. I have some favourites, but workshop facilitation is full of uncertainty. Nearly always, modification is needed, and most planned activities work better when we’re willing to stay loose. This time, the situation called for something completely new. We needed something to cut through the noise. More than […]
Remembering a brilliant idea after a ‘back of a napkin’ moment is hard when the initial inspiration has evaporated. Returning to a notebook in a desperate search for clarity is devastating when all that’s left is illegible and inadequate scribbles. That’s tough when it’s just a one idea. Impossible when dealing with any more than a few ideas. During recent weeks of ideation, hundreds of ideas […]
What is it? A fast way to define customer groups in a workshop. Customer Archetype Maps describe the needs, behaviours and pain points for different kinds of customers. Quickly, on definitions: A behavioural archetype describes common behaviour and tasks exhibited by customers with similar needs. Personas package behaviours and motivations of a customer group into a believable […]
Credits: Jason Furnell Sketchboarding is a rapid, sketch based, iterative design method for defining the blueprint of a product experience. A sketchboard shines brightest during the early stages of product design, when shared understanding is more valuable than a highly evolved design. Sketchboards are then used as an artefact of understanding, to help drive out more […]
It was a pleasure to speak at UX Scotland this year. This talk extends previous work on design approaches and get’s to the heart of applying theory in practice. I talk about how strategy adapts through doing, describe the mechanics at play, and tell honest stories of failure and success. Find out about a universal design model applied […]
Joining strategy together with the execution of the right solution challenges most teams today. It’s difficult for many reasons. Defining a strategy is not a static exercise. Predicting the future is difficult, full of uncertainty, and new information is always being discovered. Complicating things further, teams often divide responsibility for strategy and execution. This makes […]
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.Watch the video at thoughtworks.com.
Recently, I attended an Adaptive Path conference called Managing Experience.It was brilliant, and here’s a writeup if you want to know more about that. I was lucky to spend a bunch of time with Todd Wilkins in a workshop about IBM’s Design Thinking Framework. There’s lots to like, but in particular, two out of three principles resonated strongly. […]
Managing Experience is a 2 day conference hosted by Adaptive Path.Here’s the emergent themes from the last four years of the conference:2011: Business2012: Strategy2013: Change2014: Leadership & The Organization The big draw-card for me this year was Todd Wilkens, Design Principal at IBM. He delivered a talk ‘Scaling Design Beyond Designers’ with a corresponding 1/2 day workshop on […]
This week, I’ve been discussing with friends and colleagues what ‘customer engagement’ could or should mean. There’s a cadence to the change in vernacular of design. ‘Customer engagement’, we think, is ripe for a meaningful redefinition. My colleague puts it like this In many ways Customer Engagement has become old hat. Omnichannel has become trite … and […]