There are a number of different models/approaches/frameworks for product strategy and delivery. Many of them I don’t like terribly much, because of a tendency to break apart the sum components (business strategy, design, delivery) into disparate phases – often with gating process in between. This is mostly unhelpful, and not conducive to responding to change – either because of what is learnt along the way, or some other business factor.
So, recently somebody asked me what my ideal approach for end-to-end product development looks like.
It’s a straight-forward question, but not an entirely straight-forward answer.
Thoughts on behavioural economics, emotional design and customer engagement
This week, I’ve been discussing with friends and colleagues what ‘customer engagement’ could or should mean. There’s a cadence to the change in vernacular of design. ‘Customer engagement’, we think, is ripe for a meaningful redefinition. My colleague puts it like this In many ways Customer Engagement has become old hat. Omnichannel has become trite … and …