There are a number of different models/approaches/frameworks for product strategy and delivery. Many of them I don’t like terribly much, because of a tendency to break apart the sum components (business strategy, design, delivery) into disparate phases – often with gating process in between. This is mostly unhelpful, and not conducive to responding to change – either because of what is learnt along the way, or some other business factor.
So, recently somebody asked me what my ideal approach for end-to-end product development looks like.
It’s a straight-forward question, but not an entirely straight-forward answer.
Joining strategy together with the execution of the right solution challenges most teams today. It’s difficult for many reasons. Defining a strategy is not a static exercise. Predicting the future is difficult, full of uncertainty, and new information is always being discovered. Complicating things further, teams often divide responsibility for strategy and execution. This makes …