You already have some conception of who your trying to reach – on which devices – and what your mobile content strategy looks like. You also know you need some kind of device adaptation to offer something compelling and desirable to customers regardless of what device they’ve used to get to you. Now, what’s the best way to make this happen? Handling and managing visits from many device types isn’t new and there’re some proven approaches and techniques. ‘The year of the mobile’ has been on replay a few years running, and finally we’re now seeing significant volume of traffic – 25% and upward – coming from mobile devices for mainstream services. Along with this comes increased attention to the subject and some great new thinking and ideas on the how to best handle device adaptation.
Marketing traction is hard
A colleague asked whether I agreed with Andrew Chen’s article about it being hard to gain traction for mobile products via (ageing) marketing strategies. He asked: Do you agree with his observations? What does it mean then for new players? Here’s my response: I agree that it’s harder, but it also misses the point. The argument …