You want fitter teams
and better products

We do pragmatic consulting that gets results

Forget the playbook

What works at Amazon or Spotify probably won’t work in your organisation.
Results come from better practise—not best practice—and every team is unique.
We like to drop the dogma and just do what works. Proudly uncertified.

Pain relief for you digital product organisation

Product Strategy from opportunity to outcomes

Outcomes never happen like planned, and winning requires coherent strategy with adaptive execution.

Get top-down and bottom-up strategy facilitation, that helps leaders join the dots so teams can win.

Enquire now to find out more >

Product Innovation
that delivers results

Ideas are cheap, and it’s too easy to build a zombie product if you’re not paying attention.

Focus on problems worth solving first—then find risks and test them fast, before sunk costs kill all your options.

Make your Product Operating Model hum

You’re wasting money on the wrong solutions,
having trouble integrating teams, or doing lean/agile methods but it’s not working.

Improvement is continuous with pragmatic ways to make it better.

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Product Leadership as a Service

You’re becoming a product-led company—but it’s costly and slow, with big consequences if you get it wrong.

Get it right with executive advisory, and interim product leadership.

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Level up with Coaching and Training

Supercharge your craft in ways others will notice.

Leaders, Individual Contributors, and Teams will benefit from our expert training and coaching that covers your bases.

Expect different from us

Stop talking,
start working.

Consultants talk too much. Don’t they? We’re here for chats, but we care most about getting it done.

As practitioners first, with experience working in-house and as consultants, we know how to cut through the clutter fast, and get straight to the good stuff. Let’s go!

Do the work with you,
not to you.

We don’t believe in black-box consulting, where customers bring problems, and only consultants deliver solutions.

Our goal always is to leave you better than we found you—making ourselves redundant over time. We do it by working with you, inside your teams, and turning your people into experts, so you don’t need us anymore.

Boutique specialists, with quality partners

We are outstanding Product People who work hard to remain exceptional at our craft.

When a bigger team with different capabilities is needed, we lead with trusted partners in technology, design, marketing, and more. It’s how we bring the best people together to deliver on your mission.

The book on 3 mindsets for Product Innovation

A 70 page quick-read, Understanding Design Thinking, Lean, and Agile by Jonny Schneider takes you through the mindsets, methods, and how to bring it all together when leading digital product teams. It’s succinct, light on theory, and packed with loads of practical guidance, based on applied learning from doing the work.

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No fluff or cruft, just good stuff once a month.
I write about product management, customer innovation, and software delivery.