It was a pleasure to speak at UX Scotland this year. This talk extends previous work on design approaches and get’s to the heart of applying theory in practice. I talk about how strategy adapts through doing, describe the mechanics at play, and tell honest stories of failure and success.
- Find out about a universal design model applied to all kinds of products and services
- Learn some tools, techniques and workflow that connect strategy with execution for better product outcomes
- See how it all comes together through real examples
- Hear about our mistakes, so you don’t make them too.