Category: Mobile
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Interview with AFR Boss Magazine – Designing for Mobile
The Australian Financial Review (AFR) published an interview on Designing for Mobile in their monthly Boss Magazine. Rachel Botsman interviewed me alongside mobile thought leaders Luke Wroblewski, author of Mobile First, and Joe Gebbia, co-founder of AirBnb.She asked about challenging assumptions surrounding the use of mobile devices today, and what makes great mobile experiences. We often make big assumptions about how people use mobile devices. We […]
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Marketing vs. Meaning
A colleague asked whether I agreed with Andrew Chen’s article about it being hard to gain traction for mobile products via (ageing) marketing strategies. He asked: Do you agree with his observations? What does it mean then for new players? Here’s my response: I agree that it’s harder, but it also misses the point. The argument […]
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Designing for Voice Interactions at UX Australia
I am chuffed that the organisers of UXAustralia invited me to talk at the single-track mobile conference – Designing for Mobility this year. The day was packed with really interesting talks, and I was pleased to share the stage with some terrific presenters on the day. Designing for Voice Interactions (UXAustralia) from Jonny Schneider
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Talking at Quarterly Technology Briefing: ThoughtWorks Australia
I was pleased this year to present on mobile experience design, product strategy and technical approaches to mobile app development with my colleague Stewart Gleadow as part of ThoughtWorks’ Quarterly Technology Briefing in Australia this August. Mobile: More than just an app from Jonny Schneider
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Mobile adaptation strategy and approaches
You already have some conception of who your trying to reach – on which devices – and what your mobile content strategy looks like. You also know you need some kind of device adaptation to offer something compelling and desirable to customers regardless of what device they’ve used to get to you. Now, what’s the […]
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User goals, mobile limitations and existing functionality
Reading this excellent article over at UXMatters, I was pleased so much to read this Putting users’ goals first allows a design team to concentrate on the new opportunities a mobile application presents rather than seeing the challenges of mobile simply as barriers to implementing a Web application’s existing functionality. So much so that I […]
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Guest article on Mobilista: Why you need mobile SEO
My colleague Emily Freeman is the mobile marketing maven behind mobilista.com.au. She recently invited me to write about Mobile SEO. In the article, I talk about why you need it, how to do it, and some tools that help you get it done. Catch the full article over at mobilista.com.au.
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Mobile Search and SEO Considerations for Mobile
Mobile Search is experimental. The big search engines constantly change their search offering in response to market segmentation; global changes in the market; technological capability and a raft of other variants. Generally this is done by leveraging more than one collection of data—news, images, wikipedia, weather etc—and presenting the collected results to users in a […]
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Biblical account of User-agent String history
Brilliant. http://www.webaim.org/blog/user-agent-string-history/ via John Gruber