Author: user
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Marketing vs. Meaning
A colleague asked whether I agreed with Andrew Chen’s article about it being hard to gain traction for mobile products via (ageing) marketing strategies. He asked: Do you agree with his observations? What does it mean then for new players? Here’s my response: I agree that it’s harder, but it also misses the point. The argument […]
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Talking about product innovation at Agile Australia 2013
Speaking with Kate Linton at Agile Australia 2013 was a load of fun. We talked about product innovation in large enterprises. We walked through characteristics that are helpful for innovation, as well a bunch of methods and techniques used on recent ThoughtWorks projects around the globe. Check it out for yourself. The Intrapreneur’s Playground – […]
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An approach to end-to-end product development
There are a number of different models/approaches/frameworks for product strategy and delivery. Many of them I don’t like terribly much, because of a tendency to break apart the sum components (business strategy, design, delivery) into disparate phases – often with gating process in between. This is mostly unhelpful, and not conducive to responding to change […]
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Designing for Voice Interactions at UX Australia
I am chuffed that the organisers of UXAustralia invited me to talk at the single-track mobile conference – Designing for Mobility this year. The day was packed with really interesting talks, and I was pleased to share the stage with some terrific presenters on the day. Designing for Voice Interactions (UXAustralia) from Jonny Schneider
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Talking at Quarterly Technology Briefing: ThoughtWorks Australia
I was pleased this year to present on mobile experience design, product strategy and technical approaches to mobile app development with my colleague Stewart Gleadow as part of ThoughtWorks’ Quarterly Technology Briefing in Australia this August. Mobile: More than just an app from Jonny Schneider
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Mobile adaptation strategy and approaches
You already have some conception of who your trying to reach – on which devices – and what your mobile content strategy looks like. You also know you need some kind of device adaptation to offer something compelling and desirable to customers regardless of what device they’ve used to get to you. Now, what’s the […]
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UX Australia: Turbocharge your workshops with Andy Budd
I was fortunate enough to attend UX Australia in Sydney this year, and this workshop by Andy Budd – about running good workshops – was a highlight for me. As much as I enjoyed the content and hands-on practice, it was most interesting to observe a master at work. It’s fairly common knowledge that good […]
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User goals, mobile limitations and existing functionality
Reading this excellent article over at UXMatters, I was pleased so much to read this Putting users’ goals first allows a design team to concentrate on the new opportunities a mobile application presents rather than seeing the challenges of mobile simply as barriers to implementing a Web application’s existing functionality. So much so that I […]
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Guest article on Mobilista: Why you need mobile SEO
My colleague Emily Freeman is the mobile marketing maven behind mobilista.com.au. She recently invited me to write about Mobile SEO. In the article, I talk about why you need it, how to do it, and some tools that help you get it done. Catch the full article over at mobilista.com.au.
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Mobile Search and SEO Considerations for Mobile
Mobile Search is experimental. The big search engines constantly change their search offering in response to market segmentation; global changes in the market; technological capability and a raft of other variants. Generally this is done by leveraging more than one collection of data—news, images, wikipedia, weather etc—and presenting the collected results to users in a […]