Author: user
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Archetype Mapping
What is it? A fast way to define customer groups in a workshop. Customer Archetype Maps describe the needs, behaviours and pain points for different kinds of customers. Quickly, on definitions: A behavioural archetype describes common behaviour and tasks exhibited by customers with similar needs. Personas package behaviours and motivations of a customer group into a believable […]
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Sketchboarding
Credits: Jason Furnell Sketchboarding is a rapid, sketch based, iterative design method for defining the blueprint of a product experience. A sketchboard shines brightest during the early stages of product design, when shared understanding is more valuable than a highly evolved design. Sketchboards are then used as an artefact of understanding, to help drive out more […]
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Shipping Products While Adapting to New Information
It was a pleasure to speak at UX Scotland this year. This talk extends previous work on design approaches and get’s to the heart of applying theory in practice. I talk about how strategy adapts through doing, describe the mechanics at play, and tell honest stories of failure and success. Find out about a universal design model applied […]
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Using the Double Diamond for product strategy and development
Joining strategy together with the execution of the right solution challenges most teams today. It’s difficult for many reasons. Defining a strategy is not a static exercise. Predicting the future is difficult, full of uncertainty, and new information is always being discovered. Complicating things further, teams often divide responsibility for strategy and execution. This makes […]
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Pragmatic Product Strategy – Presented at XConf 2014
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.Watch the video at thoughtworks.com.
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An alternative to features and showcases. Introducing Hills and Playbacks
Recently, I attended an Adaptive Path conference called Managing Experience.It was brilliant, and here’s a writeup if you want to know more about that. I was lucky to spend a bunch of time with Todd Wilkins in a workshop about IBM’s Design Thinking Framework. There’s lots to like, but in particular, two out of three principles resonated strongly. […]
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Managing Experience 2014 by Adaptive Path
Managing Experience is a 2 day conference hosted by Adaptive Path.Here’s the emergent themes from the last four years of the conference:2011: Business2012: Strategy2013: Change2014: Leadership & The Organization The big draw-card for me this year was Todd Wilkens, Design Principal at IBM. He delivered a talk ‘Scaling Design Beyond Designers’ with a corresponding 1/2 day workshop on […]
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Thoughts on behavioural economics, emotional design and customer engagement
This week, I’ve been discussing with friends and colleagues what ‘customer engagement’ could or should mean. There’s a cadence to the change in vernacular of design. ‘Customer engagement’, we think, is ripe for a meaningful redefinition. My colleague puts it like this In many ways Customer Engagement has become old hat. Omnichannel has become trite … and […]
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Interview with AFR Boss Magazine – Designing for Mobile
The Australian Financial Review (AFR) published an interview on Designing for Mobile in their monthly Boss Magazine. Rachel Botsman interviewed me alongside mobile thought leaders Luke Wroblewski, author of Mobile First, and Joe Gebbia, co-founder of AirBnb.She asked about challenging assumptions surrounding the use of mobile devices today, and what makes great mobile experiences. We often make big assumptions about how people use mobile devices. We […]
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Thinking differently (frugal innovation in the Global South)
It was terrific to have the opportunity last October to talk at Mobile Developer Summit in Bangalore, India. One of the coolest things was freedom of topic. A lot of the time, when giving some kind of public talk, the topic is kinda set already. Perhaps the organisers have a theme, or there’s something specific […]